Home Food And Drinks The Counter: The place The Unattainable Is … Meatless!

The Counter: The place The Unattainable Is … Meatless!



All all through July, I have been taking my kiddo on some foodie adventures at residence and whereas we journey on summer season trip.  He is a easy man, identical to another eight-year-old and sticks to a strict food regimen of cheeseburgers, rooster nuggets, cheese pizza and something loaded with sugar.  However the one factor I’ve seen, is that he is all the time DEAD on in the case of analyzing good/dangerous meals.  He is the right meals critic…brutally trustworthy, not simply impressed and all the time hungry.  Restaurant house owners CRINGE after they see me stroll within the door with him, as a result of they know he’ll haven’t any mercy upon them.


Tuesday we visited The Counter downtown.  We parked at a meter, one thing he hadn’t seen earlier than, so he was instantly intrigued as I maxed it out with my assortment of quarters.  We each LOVED The Counter’s location, proper on the nook of Adams and Central, within the coronary heart of downtown Phoenix.  We had been within the midst of skyscrapers, the conference middle and the Metro Rail. We had been instantly entertained.



We walked in and sat at a sales space that was proper in entrance of the Metro Rail cease, so it was enjoyable to look at the practice because it emptied and crammed with commuting passengers time and again.  Judging from the look on the kiddo’s face…this place was already getting a thumbs up.


Tammy was variety sufficient to take nice care of us.  We chatted for a bit in regards to the historical past of The Counter.  The one franchise location in Arizona, The Counter is a sequence with areas unfold nationwide, most of them positioned in California.  This explicit location has been open for a number of years, and will get busiest round lunch time on weekdays with the company and conference crowds.


Their menu is easy and enjoyable.  Make Your Personal Burger.  Choose your meat, your bun, your cheese and absolutely anything else you’ll be able to think about.  They’ve over 80 substances to select from, so you’ll be able to load it up, or hold it easy.  And the burgers aren’t simply beef. Proteins embody all pure beef, turkey, rooster breast (grilled or fried), natural bison, mahi mahi or their biggest culinary accolade, the “Unattainable Burger.”  A plant primarily based burger that boasts the style, texture and even the colour of an animal-based protein.  I used to be instantly each grateful and skeptical.  I attempt to watch what I eat each probability I get, however I typically pay for it in lack of taste.  I knew the kiddo was going to go for the only of straightforward with beef, cheese and bun, so I made a decision to buck it up and soar into the void (the MEAT void, that’s). 


This is a fast video on the science of the Unattainable Burger:



As we waited for our customized constructed burgers, the kiddo began with a milkshake. Similar to the burgers, The Counter encourages clients to construct their very own milkshakes. I used to be ready for the kiddo to order an AMAZING trying beverage with TONS of whipped cream, three sorts of sauces oozing off the perimeters, cherries in all places and 6 completely different sorts of ice lotions and fruits.  NOPE.  Vanilla ice cream and bananas.  NOTHING ELSE!  I may inform that Tammy and the remainder of the employees REALLY needed to decorate it up for us, however they knew the boy would drop the hammer if it wasn’t excellent.  They introduced it out, and it was flawless.  Vanilla ice cream and bananas.  Blended to perfection.  Not even picture worthy.  The kiddo sucked down each ounce with NO EMOTION WHATSOEVER. 


“Good.” He stated. That was all. The vacancy of his glass stated in any other case.  I did not even get a style, however I am assuming it was scrumptious.




Our burgers arrived quickly after my dairy disappointment, so my temper was instantly elevated once I noticed our burgers.  I needed to dive into my self-branded  “Southwest Mess.”  An Unattainable Burger, loaded with warmth: Cheddar Jack Cheese, contemporary jalapeños and Chipotle Aioli together with some roasted pink peppers and avocado.  I threw it on a gluten-free bun, simply to high off the wholesome issue and see if my tastebuds would approve.




The kiddo was tremendous easy, as anticipated.  Beef, cheddar, brioche bun.  Ketchup and mustard on the facet. He DID order candy potato fries, which stunned me.  He ate all of them, however I did get a style, they usually had been DELICIOUS.  His burger was nice.  The meat was completely cooked and was filled with taste.  He ate half, solely as a result of his stomach was filled with vanilla bean ice cream and bananas.




I bit in to my Unattainable Burger anticipating the identical, flat taste of meatless patties and the identical rubbery texture.  I instantly knew that they had made a mistake.  This was clearly meat.  It had the wealthy, deep taste of beef.  The feel was precisely the identical. And the cool, pink middle was clearly the skillful accomplishment of a cultured carnivore culinarian.  


Once more I used to be utterly mistaken.  This Unattainable Burger was all the things The Counter had boasted.  I ate each single chunk, intertwined with my completely crispy shoestring french fries and heavy ketchup. I needed one other, and one other, though my abdomen was utterly at capability.




We waddled out out with the kiddos leftovers. Our starvation was depleted identical to the time on our parking meter.  We beat the meter maid, loaded up and drove off.  It was the primary of our many visits to The Counter.  


I might encourage each one among you to go to The Counter and check out any of the burgers, however please, please please. Give The Unattainable Burger a attempt.  It is superb.  Be sure you verify in on Yelp and get a free facet dish too!  




Observe and Disclaimer:  Restaurant opinions are NOT paid.  At instances eating places do commerce complimentary meals in change for photographs and/or opinions, however these opinions are NOT anticipated by the eating places to be optimistic.  I select nevertheless ONLY to doc my optimistic experiences.  If I encounter a meal or a restaurant expertise that I do not suppose is an effective one, I merely do not publish the end result.  This web site is all about GOOD FOOD and GREAT PLACES!