The times of matching with somebody on Tinder who loves your absolute least favourite band are over, as a result of Vinylly is right here
The not too long ago launched, Phoenix-based courting app would not ask you a billion questions upon signup, nor does it require a cellphone quantity, e-mail, or Instagram login. On Vinylly, you signal on along with your Spotify account, and your music preferences are the premise for all matches made on the app.
Founder and CEO Rachel Van Nortwick says the concept for Vinylly was born out of her love and fervour for each music and advertising and marketing.
“I needed the music to talk for itself and to be what linked the people, versus a number of the extra superficial varieties of apps that don’t actually lead anyplace,” she says.
Van Nortwick says she noticed individuals in her life who had been on courting apps, however none of them had been making any actual matches. They appeared caught. However what higher method to make a deeper reference to somebody than to bond based mostly on their style in music, which is a giant a part of many individuals’s lives?
She says music’s energy to carry individuals collectively was an enormous inspiration for her.
“Music spans so many demographics, from age to gender to background, so I simply thought, ‘That is the right connector,’” she says.
And Vinylly makes use of music to carry individuals collectively in additional methods than simply the app itself.
The corporate is partnered with the charity Musicians On Name, which brings musicians into hospitals to carry out for sufferers to lift morale and enhance affected person consolation. Well-known artists like Bruce Springsteen and Kelly Clarkson have carried out for Musicians On Name, but it surely’s frequent for native artists will carry out, too. (The group has switched to a digital efficiency mannequin throughout COVID-19.)
Van Nortwick additionally says the app isn’t essentially created simply to assist discover soulmates, but additionally may be helpful to find live performance buddies or informal associates.
That’s how Sarah Tew, a 23-year-old person of the app, makes use of it in her life.
“I’m in a critical monogamous relationship proper now,” she says. “I’m actually simply utilizing it to search out new associates and make new connections with individuals.”
She says she used to make use of apps like Tinder, Hinge, and Bumble however discovered them a bit repetitive and impersonal, however she favored that Vinylly provided the chance “to see someone’s music tastes right down to what they had been listening to that week.”
Tew says she additionally likes the music theme of the app, with the choice to “skip” a profile, “shuffle” one to the again of the road or “press play” on somebody you’d like to speak to.
That’s the place the subscription is available in.
“It’s a 99-cent flat charge to speak with as many individuals as you need per thirty days,” Van Nortwick says. “However proper now, we’re doing a promotion the place you’ve three free messages.”
However she says the best Vinylly person received’t be on the app for lengthy.
“We wish to carry individuals collectively, and if we’re doing that, then we’re tremendous joyful about that,” she says. “We don’t need you to perpetually be on the app and never discovering a connection.”
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