The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been part of marketing and traditional business. Recently, it appears to me that the topic of using funnels to promote Internet business is appearing all over the internet.
Truth is, people want to learn more about this strategy for marketing and how they can apply it to their marketing efforts on the internet. You can read further to find out more about the ways to utilize the sales funnel for Internet marketing.
The Sales Funnel: What is it?
A marketing funnel is not a funnel. For this marketing concept using the term funnel is to visual define the sales process from the beginning to the end. It has a broad opening for customers who are called "Unqualified Prospects" at the top, and a narrower opening for conversion sales at the bottom. It's a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel are those who we may consider as "unqualified prospects"; these are folks who could need your products or services, but you have never contacted them before. You'll have many offers and sales activities in the future, and you'll also have customers who have purchased your product or service.
A lead generation funnel's effectiveness is also due to the capability to monitor the actions of your prospects throughout the expanded sales process. The sales funnel permits you to predict the number of potential customers who will eventually become customers by determining the qualified prospects at each stage.
A sales funnel allows you to see exactly what is going on and how your sales strategy is not working or working or failing, or if your marketing campaign isn't getting a sufficient amount of prospective customers somewhere within the process. This data can help you decide what your primary focus is and the best way you can keep sales at the right level. It's used as a method to gauge and manage the customers sales process.
The Front - End or the Sales Funnel The top
The top of your sales funnel is going to be the most active area of your sales funnel and will require the most constant testing. You'll discover virtually limitless front-end strategies that are limited only by your imagination and resources.
The primary objective of the front-end is going to be to attract potential clients and convert to buyers later in the sales process.
A potential customer will be "qualified" once they have signed up to your product or service. This is when the potential customer, also known as an "Unqualified Prospect", becomes an "qualified lead. They have taken action that shows that they may be interested in your product or service.
To make your front-end effective, you need to direct targeted traffic to your website, blog, squeeze page, or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the most effective methods and resources to do this.
There are a variety of ways to "qualify" an "unqualified prospect. One of the most efficient methods is to use a squeeze page where you can provide something valuable pertinent to your service or product that folks can get for free or drastically reduced price for the exchange of their email address and name. Products offered include newsletters as well video ebooks, email courses, eBooks, and other related reports.
The front end of your sales funnel is where prospects are drawn to your company. Now what about the back-end?
The Back-End, or Bottom of The Funnel
The bottom or back end of the funnel where main profit and sales are made. It usually contains your higher priced products. They are usually relevant to the exact same market, but in a different format such as audio or video, live interaction, or private consultation.
The main difference between front and back-ends lies in the type of client and the price of the service or product being offered.
While it's true that only 1-2% of those who enter your front-end will be able access your back-end, this tiny percentage may not matter. This is because a select few will invest a greater amount of funds.
It's clear that while front-end services or products can be priced under $100, back-end products and services are typically priced in the 100s to 1000s. This makes the top of the sales funnel, or the back-end, the primary source for income for your Internet business. It's also the most reliable and secure area of the sales process.
The sales funnel is as complex or simple as you want to make it, as long you have the proper resources and creativity.
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